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Food Truck Market: ZIP 68147

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 68147 sits in the above-average walkability at 10.9/20 on the EPA index. Median income runs 23% above the national median — $91,706 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 68147 is an urban area with moderate foot traffic. with a population of 12,738 and household incomes above the national median ($91,706).

Area Profile

12,738

Population

$91,706

Median Income

+23% vs. national

Urban

Area Type

10.9/20

Foot Traffic

Walkable

Median Age: 34.1 — mixed-age market, broad menu appeal.

College-Educated: 13.3% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,250

2BR Fair Market Rent

$1,296

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$0 deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.