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Food Truck Market: ZIP 70119

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 70119 has strong foot traffic at 14.5/20 on the EPA walkability index. Income slightly below the national average ($53,143). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 70119 is an urban area with moderate foot traffic. with a population of 37,253 and household incomes near the national median ($53,143). The area has 105 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

37,253

Population

$53,143

Median Income

-29% vs. national

Urban

Area Type

14.5/20

Foot Traffic

Very Car-Dependent

Median Age: 38.3 — mixed-age market, broad menu appeal.

College-Educated: 37.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 70119.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

15.3 per 10K residents

Fast Food / Counter

12.9 per 10K residents

What this means: Food trucks are 2.8% of the food scene here (3 trucks vs. 105 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,354

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$1.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $53,143.

Low Competition, Proven Demand

Only 3 food trucks registered here against 105 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.