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Food Truck Market: ZIP 70112

Opportunity Score

44 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 70112 scores 15.2/20 for walkability — foot traffic is there. Income levels run 74% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 70112 is an urban area with high foot traffic. with a population of 3,490 and household incomes below the national median ($19,395). The area has 47 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

3,490

Population

$19,395

Median Income

-74% vs. national

Urban

Area Type

15.2/20

Foot Traffic

Very Walkable

Median Age: 39.6 — mixed-age market, broad menu appeal.

College-Educated: 35.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 70112.

Food Trucks

Low competition — room to establish

8.6 per 10K residents

Sit-Down Restaurants

88.8 per 10K residents

Fast Food / Counter

45.8 per 10K residents

What this means: Food trucks are 6.0% of the food scene here (3 trucks vs. 47 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,027

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$99 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $19,395.

Low Competition, Proven Demand

Only 3 food trucks registered here against 47 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.