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Food Truck Market: ZIP 71454

Opportunity Score

37 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 71454 is a car-dependent urban area. Walkability scores 3.2/20 — well below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 71454 is an urban area with low foot traffic. with a population of 2,553 and household incomes near the national median ($59,833).

Area Profile

2,553

Population

$59,833

Median Income

-20% vs. national

Urban

Area Type

3.2/20

Foot Traffic

Very Car-Dependent

Median Age: 42.3 — older demographic, may prefer sit-down options.

College-Educated: 12.7% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,036

Median Gross Rent

$75 K

Median Home Value

Bank Branches

$26 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.