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Food Truck Market: ZIP 71913

Opportunity Score

50 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 71913 is a car-dependent urban area. Walkability scores 9.6/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 71913 is an urban area with low foot traffic. with a population of 46,853 and household incomes near the national median ($55,367). With 6 food trucks and 123 restaurants, this is an active food scene.

Area Profile

46,853

Population

$55,367

Median Income

-26% vs. national

Urban

Area Type

9.6/20

Foot Traffic

Very Car-Dependent

Median Age: 42.6 — older demographic, may prefer sit-down options.

College-Educated: 20.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 71913.

Food Trucks

Moderate — proven market

1.3 per 10K residents

Sit-Down Restaurants

13.0 per 10K residents

Fast Food / Counter

13.2 per 10K residents

What this means: Food trucks are 4.7% of the food scene here (6 trucks vs. 123 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,050

2BR Fair Market Rent

$970

Median Gross Rent

$180 K

Median Home Value

Bank Branches

$1.7 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.