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Food Truck Market: ZIP 71964

Opportunity Score

70 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 71964 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 71964 is an urban area. with a population of 4,891 and household incomes near the national median ($64,550).

Area Profile

4,891

Population

$64,550

Median Income

-13% vs. national

Urban

Area Type

Median Age: 48.5 — older demographic, may prefer sit-down options.

College-Educated: 18.7% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,020

2BR Fair Market Rent

$1,421

Median Gross Rent

$170 K

Median Home Value

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.