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Food Truck Market: ZIP 72701

Opportunity Score

47 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 72701 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 72701 is an urban area. with a population of 48,964 and household incomes near the national median ($50,413). The area has 107 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

48,964

Population

$50,413

Median Income

-32% vs. national

Urban

Area Type

Median Age: 24.1 — young market, strong street food demand.

College-Educated: 20.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 72701.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

11.0 per 10K residents

Fast Food / Counter

10.8 per 10K residents

What this means: Food trucks are 3.6% of the food scene here (4 trucks vs. 107 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,110

2BR Fair Market Rent

$973

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$760 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $50,413.

Low Competition, Proven Demand

Only 4 food trucks registered here against 107 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.