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Food Truck Market: ZIP 72703

Opportunity Score

48 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 72703 is a car-dependent urban area. Walkability scores 8.2/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 72703 is an urban area with low foot traffic. with a population of 35,964 and household incomes near the national median ($60,232). The area has 129 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

35,964

Population

$60,232

Median Income

-19% vs. national

Urban

Area Type

8.2/20

Foot Traffic

Car-Dependent

Median Age: 32.9 — mixed-age market, broad menu appeal.

College-Educated: 32.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 72703.

Food Trucks

Low competition — room to establish

1.4 per 10K residents

Sit-Down Restaurants

15.8 per 10K residents

Fast Food / Counter

20.0 per 10K residents

What this means: Food trucks are 3.7% of the food scene here (5 trucks vs. 129 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,060

2BR Fair Market Rent

$958

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$3 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 5 food trucks registered here against 129 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.