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Food Truck Market: ZIP 73121

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 73121 is a car-dependent urban area. Walkability scores 9.5/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 73121 is an urban area with low foot traffic. with a population of 3,075 and household incomes above the national median ($80,030).

Area Profile

3,075

Population

$80,030

Median Income

+7% vs. national

Urban

Area Type

9.5/20

Foot Traffic

Very Car-Dependent

Median Age: 47.8 — older demographic, may prefer sit-down options.

College-Educated: 21.1% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$971

Median Gross Rent

$260 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.