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Food Truck Market: ZIP 73104

Opportunity Score

66 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 73104 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 73104 is an urban area. with a population of 3,692 and household incomes near the national median ($66,042). There are 37 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

3,692

Population

$66,042

Median Income

-11% vs. national

Urban

Area Type

Median Age: 30.5 — mixed-age market, broad menu appeal.

College-Educated: 52.0% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 73104.

Sit-Down Restaurants

75.8 per 10K residents

Fast Food / Counter

24.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,486

Median Gross Rent

$410 K

Median Home Value

Bank Branches

$120 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.