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Food Truck Market: ZIP 73118

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 73118 has strong foot traffic at 14.6/20 on the EPA walkability index. Income slightly below the national average ($69,827). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 73118 is an urban area with moderate foot traffic. with a population of 14,262 and household incomes near the national median ($69,827). There are 54 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

14,262

Population

$69,827

Median Income

-6% vs. national

Urban

Area Type

14.6/20

Foot Traffic

Very Car-Dependent

Median Age: 37.0 — mixed-age market, broad menu appeal.

College-Educated: 35.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 73118.

Sit-Down Restaurants

22.4 per 10K residents

Fast Food / Counter

15.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,091

Median Gross Rent

$250 K

Median Home Value

Bank Branches

$15 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.