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Food Truck Market: ZIP 73102

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 73102 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 73102 is an urban area. with a population of 3,812 and household incomes near the national median ($59,338). There are 33 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

3,812

Population

$59,338

Median Income

-20% vs. national

Urban

Area Type

Median Age: 34.1 — mixed-age market, broad menu appeal.

College-Educated: 22.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 73102.

Sit-Down Restaurants

57.7 per 10K residents

Fast Food / Counter

28.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,345

Median Gross Rent

$440 K

Median Home Value

Bank Branches

$9 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.