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Food Truck Market: ZIP 74012

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 74012 has decent foot traffic at 10.1/20 on the EPA walkability index. Income near the national average ($81,456). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 74012 is an urban area with moderate foot traffic. with a population of 65,060 and household incomes above the national median ($81,456). There are 135 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

65,060

Population

$81,456

Median Income

+9% vs. national

Urban

Area Type

10.1/20

Foot Traffic

Walkable

Median Age: 36.6 — mixed-age market, broad menu appeal.

College-Educated: 23.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 74012.

Sit-Down Restaurants

10.5 per 10K residents

Fast Food / Counter

10.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,297

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$1.6 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.