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Food Truck Market: ZIP 74133

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 74133 has decent foot traffic at 11.6/20 on the EPA walkability index. Income slightly below the national average ($74,005). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 74133 is an urban area with moderate foot traffic. with a population of 48,699 and household incomes near the national median ($74,005). The area has 157 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

48,699

Population

$74,005

Median Income

-1% vs. national

Urban

Area Type

11.6/20

Foot Traffic

Walkable

Median Age: 38.4 — mixed-age market, broad menu appeal.

College-Educated: 29.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 74133.

Food Trucks

Low competition — room to establish

0.6 per 10K residents

Sit-Down Restaurants

16.0 per 10K residents

Fast Food / Counter

16.2 per 10K residents

What this means: Food trucks are 1.9% of the food scene here (3 trucks vs. 157 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,197

Median Gross Rent

$280 K

Median Home Value

Bank Branches

$2.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 157 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.