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Food Truck Market: ZIP 74135

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 74135 has strong foot traffic at 13.1/20 on the EPA walkability index. Income slightly below the national average ($62,694). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 74135 is an urban area with moderate foot traffic. with a population of 20,138 and household incomes near the national median ($62,694). There are 60 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

20,138

Population

$62,694

Median Income

-16% vs. national

Urban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 40.9 — older demographic, may prefer sit-down options.

College-Educated: 35.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 74135.

Sit-Down Restaurants

13.9 per 10K residents

Fast Food / Counter

15.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$966

Median Gross Rent

$250 K

Median Home Value

Bank Branches

$1.2 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.