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Food Truck Market: ZIP 74105

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 74105 has strong foot traffic at 13.8/20 on the EPA walkability index. Income slightly below the national average ($69,547). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 74105 is an urban area with moderate foot traffic. with a population of 26,951 and household incomes near the national median ($69,547). There are 51 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

26,951

Population

$69,547

Median Income

-7% vs. national

Urban

Area Type

13.8/20

Foot Traffic

Walkable

Median Age: 41.6 — older demographic, may prefer sit-down options.

College-Educated: 36.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 74105.

Sit-Down Restaurants

10.0 per 10K residents

Fast Food / Counter

8.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$992

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$880 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.