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Food Truck Market: ZIP 75226

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 75226 has strong foot traffic at 16.9/20 on the EPA walkability index. Income slightly below the national average ($70,546). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 75226 is an urban area with high foot traffic. with a population of 5,199 and household incomes near the national median ($70,546). There are 78 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

5,199

Population

$70,546

Median Income

-5% vs. national

Urban

Area Type

16.9/20

Foot Traffic

Very Walkable

Median Age: 32.3 — mixed-age market, broad menu appeal.

College-Educated: 39.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 75226.

Sit-Down Restaurants

107.7 per 10K residents

Fast Food / Counter

42.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,768

Median Gross Rent

$-670 M

Median Home Value

Bank Branches

$11 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.