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Food Truck Market: ZIP 75246

Opportunity Score

53 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 75246 has strong foot traffic at 15.0/20 on the EPA walkability index. Income slightly below the national average ($53,555). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 75246 is an urban area with moderate foot traffic. with a population of 2,286 and household incomes near the national median ($53,555). There are 11 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

2,286

Population

$53,555

Median Income

-28% vs. national

Urban

Area Type

15.0/20

Foot Traffic

Very Car-Dependent

Median Age: 46.7 — older demographic, may prefer sit-down options.

College-Educated: 21.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 75246.

Sit-Down Restaurants

13.1 per 10K residents

Fast Food / Counter

35.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,086

Median Gross Rent

$450 K

Median Home Value

Bank Branches

$1.3 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.