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Food Truck Market: ZIP 75228

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 75228 has decent foot traffic at 11.3/20 on the EPA walkability index. Income slightly below the national average ($62,667). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 75228 is an urban area with moderate foot traffic. with a population of 67,714 and household incomes near the national median ($62,667). There are 51 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

67,714

Population

$62,667

Median Income

-16% vs. national

Urban

Area Type

11.3/20

Foot Traffic

Walkable

Median Age: 32.4 — mixed-age market, broad menu appeal.

College-Educated: 13.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 75228.

Sit-Down Restaurants

1.9 per 10K residents

Fast Food / Counter

5.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,266

Median Gross Rent

$280 K

Median Home Value

Bank Branches

$490 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.