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Food Truck Market: ZIP 75238

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 75238 has strong foot traffic at 13.7/20 on the EPA walkability index. Income near the national average ($82,019). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 75238 is an urban area with moderate foot traffic. with a population of 33,199 and household incomes above the national median ($82,019). There are 36 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

33,199

Population

$82,019

Median Income

+10% vs. national

Urban

Area Type

13.7/20

Foot Traffic

Walkable

Median Age: 35.5 — mixed-age market, broad menu appeal.

College-Educated: 35.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 75238.

Sit-Down Restaurants

4.2 per 10K residents

Fast Food / Counter

6.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,357

Median Gross Rent

$570 K

Median Home Value

Bank Branches

$45 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.