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Food Truck Market: ZIP 75081

Opportunity Score

81 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 75081 sits in the above-average walkability at 14.1/20 on the EPA index. Median income runs 25% above the national median — $93,165 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 75081 is an urban area with moderate foot traffic. with a population of 36,544 and household incomes above the national median ($93,165). There are 119 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

36,544

Population

$93,165

Median Income

+25% vs. national

Urban

Area Type

14.1/20

Foot Traffic

Very Car-Dependent

Median Age: 35.1 — mixed-age market, broad menu appeal.

College-Educated: 30.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 75081.

Sit-Down Restaurants

17.2 per 10K residents

Fast Food / Counter

15.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,777

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$2.7 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.