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Food Truck Market: ZIP 76114

Opportunity Score
63 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 76114 has decent foot traffic at 10.1/20 on the EPA walkability index. Income slightly below the national average ($62,073). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 76114 is an urban area with moderate foot traffic. with a population of 27,357 and household incomes near the national median ($62,073). There are 48 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

27,357
Population
$62,073
Median Income
-17% vs. national
Urban
Area Type
10.1/20
Foot Traffic
Walkable
Median Age: 33.8 — mixed-age market, broad menu appeal.
College-Educated: 11.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 76114.

14
Sit-Down Restaurants
5.1 per 10K residents
34
Fast Food / Counter
12.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,269
Median Gross Rent
$220 K
Median Home Value
4
Bank Branches
$200 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits