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Food Truck Market: ZIP 76116

Opportunity Score

53 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 76116 has strong foot traffic at 13.3/20 on the EPA walkability index. Income slightly below the national average ($56,187). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 76116 is an urban area with moderate foot traffic. with a population of 49,856 and household incomes near the national median ($56,187). The area has 89 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

49,856

Population

$56,187

Median Income

-25% vs. national

Urban

Area Type

13.3/20

Foot Traffic

Walkable

Median Age: 36.2 — mixed-age market, broad menu appeal.

College-Educated: 22.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 76116.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

7.0 per 10K residents

Fast Food / Counter

10.8 per 10K residents

What this means: Food trucks are 4.3% of the food scene here (4 trucks vs. 89 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,269

Median Gross Rent

$310 K

Median Home Value

Bank Branches

$1.4 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $56,187.

Low Competition, Proven Demand

Only 4 food trucks registered here against 89 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.