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Food Truck Market: ZIP 76704

Opportunity Score

51 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 76704 scores 10.1/20 for walkability — foot traffic is there. Income levels run 59% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 76704 is an urban area with moderate foot traffic. with a population of 7,018 and household incomes below the national median ($30,349). There are 9 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

7,018

Population

$30,349

Median Income

-59% vs. national

Urban

Area Type

10.1/20

Foot Traffic

Walkable

Median Age: 27.0 — young market, strong street food demand.

College-Educated: 5.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 76704.

Sit-Down Restaurants

5.7 per 10K residents

Fast Food / Counter

7.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$866

Median Gross Rent

$130 K

Median Home Value

Bank Branches

$7.3 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $30,349.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.