Is ZIP 76798 a good market for a food truck?

ZIP 76798 scores 72/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

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Food Truck Costs Near Waco, TX (76798)

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 76798 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 76798 is an urban area.

Area Profile

2,903

Population

Urban

Area Type

Median Age: 19.0 — young market, strong street food demand.

College-Educated: 1.4% — value-focused market, keep prices competitive.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.