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Food Truck Market: ZIP 77042

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 77042 has decent foot traffic at 12.8/20 on the EPA walkability index. Income slightly below the national average ($59,097). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 77042 is an urban area with moderate foot traffic. with a population of 38,721 and household incomes near the national median ($59,097). There are 95 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

38,721

Population

$59,097

Median Income

-21% vs. national

Urban

Area Type

12.8/20

Foot Traffic

Walkable

Median Age: 34.4 — mixed-age market, broad menu appeal.

College-Educated: 31.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 77042.

Sit-Down Restaurants

11.1 per 10K residents

Fast Food / Counter

13.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,346

Median Gross Rent

$410 K

Median Home Value

Bank Branches

$2.3 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.