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Food Truck Market: ZIP 77057

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 77057 has strong foot traffic at 15.3/20 on the EPA walkability index. Income slightly below the national average ($66,971). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 77057 is an urban area with high foot traffic. with a population of 46,569 and household incomes near the national median ($66,971). The area has 147 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

46,569

Population

$66,971

Median Income

-10% vs. national

Urban

Area Type

15.3/20

Foot Traffic

Very Walkable

Median Age: 33.5 — mixed-age market, broad menu appeal.

College-Educated: 36.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 77057.

Food Trucks

Low competition — room to establish

1.1 per 10K residents

Sit-Down Restaurants

18.5 per 10K residents

Fast Food / Counter

13.1 per 10K residents

What this means: Food trucks are 3.3% of the food scene here (5 trucks vs. 147 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,374

Median Gross Rent

$310 K

Median Home Value

Bank Branches

$5.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 147 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.