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Food Truck Market: ZIP 77055

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 77055 has strong foot traffic at 14.9/20 on the EPA walkability index. Income near the national average ($74,369). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 77055 is an urban area with moderate foot traffic. with a population of 45,435 and household incomes near the national median ($74,369). The area has 128 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

45,435

Population

$74,369

Median Income

+0% vs. national

Urban

Area Type

14.9/20

Foot Traffic

Very Car-Dependent

Median Age: 35.2 — mixed-age market, broad menu appeal.

College-Educated: 27.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 77055.

Food Trucks

Low competition — room to establish

0.9 per 10K residents

Sit-Down Restaurants

13.2 per 10K residents

Fast Food / Counter

15.0 per 10K residents

What this means: Food trucks are 3.0% of the food scene here (4 trucks vs. 128 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,263

Median Gross Rent

$620 K

Median Home Value

Bank Branches

$1.5 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $74,369.

Low Competition, Proven Demand

Only 4 food trucks registered here against 128 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.