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Food Truck Market: ZIP 78006

Opportunity Score

83 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 78006 is an rural area with moderate foot traffic. with a population of 44,560 and household incomes well above the national median ($116,156). There are 68 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

44,560

Population

$116,156

Median Income

+56% vs. national

Rural

Area Type

10.3/20

Foot Traffic

Walkable

Median Age: 42.8 — older demographic, may prefer sit-down options.

College-Educated: 35.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 78006.

Sit-Down Restaurants

8.8 per 10K residents

Fast Food / Counter

6.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,650

Median Gross Rent

$540 K

Median Home Value

Bank Branches

$1.7 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.