Is ZIP 78004 a good market for a food truck?

ZIP 78004 scores 56/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 78004?

The median household income in ZIP 78004 is $160,147, 115% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

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Food Truck Costs Near Bergheim, TX (78004)

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 78004 is a car-dependent rural area — walkability data unavailable. Population sits at 541. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 78004 is an rural area. with a population of 541 and household incomes well above the national median ($160,147).

Area Profile

541

Population

$160,147

Median Income

+115% vs. national

Rural

Area Type

Median Age: 46.7 — older demographic, may prefer sit-down options.

College-Educated: 41.4% — strong appetite for artisan/specialty food.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.