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Food Truck Market: ZIP 78109

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78109 sits in the above-average walkability at 10.5/20 on the EPA index. Median income runs 22% above the national median — $91,320 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 78109 is an urban area with moderate foot traffic. with a population of 63,067 and household incomes above the national median ($91,320). There are 31 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

63,067

Population

$91,320

Median Income

+22% vs. national

Urban

Area Type

10.5/20

Foot Traffic

Walkable

Median Age: 31.7 — mixed-age market, broad menu appeal.

College-Educated: 19.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 78109.

Sit-Down Restaurants

1.9 per 10K residents

Fast Food / Counter

3.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,723

Median Gross Rent

$250 K

Median Home Value

Bank Branches

$26 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.