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Food Truck Market: ZIP 78154

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78154 is a car-dependent urban area. Walkability scores 7.3/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 78154 is an urban area with low foot traffic. with a population of 41,907 and household incomes well above the national median ($100,572). With 7 food trucks and 79 restaurants, this is an active food scene.

Area Profile

41,907

Population

$100,572

Median Income

+35% vs. national

Urban

Area Type

7.3/20

Foot Traffic

Car-Dependent

Median Age: 38.9 — mixed-age market, broad menu appeal.

College-Educated: 27.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 78154.

Food Trucks

Moderate — proven market

1.7 per 10K residents

Sit-Down Restaurants

8.4 per 10K residents

Fast Food / Counter

10.5 per 10K residents

What this means: Food trucks are 8.1% of the food scene here (7 trucks vs. 79 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,671

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$1.4 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.