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Food Truck Market: ZIP 78235

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78235 has decent foot traffic at 12.4/20 on the EPA walkability index. Income slightly below the national average ($62,863). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 78235 is an urban area with moderate foot traffic. with a population of 2,304 and household incomes near the national median ($62,863). There are 5 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

2,304

Population

$62,863

Median Income

-16% vs. national

Urban

Area Type

12.4/20

Foot Traffic

Walkable

Median Age: 27.5 — young market, strong street food demand.

College-Educated: 24.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 78235.

Sit-Down Restaurants

21.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,519

Median Gross Rent

$-670 M

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $62,863.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.