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Food Truck Market: ZIP 78404

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78404 has strong foot traffic at 15.1/20 on the EPA walkability index. Income slightly below the national average ($61,280). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 78404 is an urban area with high foot traffic. with a population of 12,635 and household incomes near the national median ($61,280). The area has 31 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

12,635

Population

$61,280

Median Income

-18% vs. national

Urban

Area Type

15.1/20

Foot Traffic

Very Walkable

Median Age: 47.5 — older demographic, may prefer sit-down options.

College-Educated: 17.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 78404.

Food Trucks

Low competition — room to establish

2.4 per 10K residents

Sit-Down Restaurants

10.3 per 10K residents

Fast Food / Counter

14.2 per 10K residents

What this means: Food trucks are 8.8% of the food scene here (3 trucks vs. 31 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,273

Median Gross Rent

$190 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 31 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.