Home › Texas › ZIP 78411

Food Truck Market: ZIP 78411

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 78411 has strong foot traffic at 14.0/20 on the EPA walkability index. Income slightly below the national average ($57,742). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 78411 is an urban area with moderate foot traffic. with a population of 23,682 and household incomes near the national median ($57,742). There are 95 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

23,682

Population

$57,742

Median Income

-23% vs. national

Urban

Area Type

14.0/20

Foot Traffic

Walkable

Median Age: 39.4 — mixed-age market, broad menu appeal.

College-Educated: 19.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 78411.

Sit-Down Restaurants

20.7 per 10K residents

Fast Food / Counter

19.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,169

Median Gross Rent

$180 K

Median Home Value

Bank Branches

$1.9 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $57,742.