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Food Truck Market: ZIP 79912

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 79912 has decent foot traffic at 11.5/20 on the EPA walkability index. Income slightly below the national average ($72,943). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 79912 is an urban area with moderate foot traffic. with a population of 78,819 and household incomes near the national median ($72,943). The area has 192 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

78,819

Population

$72,943

Median Income

-2% vs. national

Urban

Area Type

11.5/20

Foot Traffic

Walkable

Median Age: 33.6 — mixed-age market, broad menu appeal.

College-Educated: 32.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 79912.

Food Trucks

Low competition — room to establish

0.5 per 10K residents

105

Sit-Down Restaurants

13.3 per 10K residents

Fast Food / Counter

11.0 per 10K residents

What this means: Food trucks are 2.0% of the food scene here (4 trucks vs. 192 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,238

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$2.7 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 192 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.