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Food Truck Market: ZIP 83440

Opportunity Score

50 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 83440 is a car-dependent suburban market. Walkability scores 8.9/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 83440 is an suburban area with low foot traffic. with a population of 51,421 and household incomes near the national median ($58,159). With 6 food trucks and 52 restaurants, this is an active food scene.

Area Profile

51,421

Population

$58,159

Median Income

-22% vs. national

Suburban

Area Type

8.9/20

Foot Traffic

Car-Dependent

Median Age: 21.3 — young market, strong street food demand.

College-Educated: 13.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 83440.

Food Trucks

Moderate — proven market

1.2 per 10K residents

Sit-Down Restaurants

3.1 per 10K residents

Fast Food / Counter

7.0 per 10K residents

What this means: Food trucks are 10.3% of the food scene here (6 trucks vs. 52 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,000

Median Gross Rent

$420 K

Median Home Value

Bank Branches

$660 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $58,159.