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Food Truck Market: ZIP 83651

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 83651 has strong foot traffic at 13.6/20 on the EPA walkability index. Income slightly below the national average ($69,914). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 83651 is an urban area with moderate foot traffic. with a population of 38,121 and household incomes near the national median ($69,914). The area has 61 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

38,121

Population

$69,914

Median Income

-6% vs. national

Urban

Area Type

13.6/20

Foot Traffic

Walkable

Median Age: 35.2 — mixed-age market, broad menu appeal.

College-Educated: 14.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 83651.

Food Trucks

Low competition — room to establish

1.3 per 10K residents

Sit-Down Restaurants

8.7 per 10K residents

Fast Food / Counter

7.3 per 10K residents

What this means: Food trucks are 7.6% of the food scene here (5 trucks vs. 61 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,426

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$1.4 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 61 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.