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Food Truck Market: ZIP 83687

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 83687 has decent foot traffic at 10.4/20 on the EPA walkability index. Income near the national average ($76,682). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 83687 is an urban area with moderate foot traffic. with a population of 43,135 and household incomes above the national median ($76,682). With 9 food trucks and 47 restaurants, this is an active food scene.

Area Profile

43,135

Population

$76,682

Median Income

+3% vs. national

Urban

Area Type

10.4/20

Foot Traffic

Walkable

Median Age: 33.8 — mixed-age market, broad menu appeal.

College-Educated: 17.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 83687.

Food Trucks

Moderate — proven market

2.1 per 10K residents

Sit-Down Restaurants

2.8 per 10K residents

Fast Food / Counter

8.1 per 10K residents

What this means: Food trucks are 16.1% of the food scene here (9 trucks vs. 47 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,490

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$94 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.