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Food Truck Market: ZIP 84015

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84015 sits in the above-average walkability at 12.3/20 on the EPA index. Median income runs 28% above the national median — $95,519 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 84015 is an urban area with moderate foot traffic. with a population of 71,812 and household incomes above the national median ($95,519). The area has 60 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

71,812

Population

$95,519

Median Income

+28% vs. national

Urban

Area Type

12.3/20

Foot Traffic

Walkable

Median Age: 32.2 — mixed-age market, broad menu appeal.

College-Educated: 15.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 84015.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

2.1 per 10K residents

Fast Food / Counter

6.3 per 10K residents

What this means: Food trucks are 7.7% of the food scene here (5 trucks vs. 60 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,512

Median Gross Rent

$420 K

Median Home Value

Bank Branches

$280 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 60 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.