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Food Truck Market: ZIP 84041

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84041 has decent foot traffic at 12.2/20 on the EPA walkability index. Income near the national average ($89,604). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 84041 is an urban area with moderate foot traffic. with a population of 55,180 and household incomes above the national median ($89,604). The area has 113 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

55,180

Population

$89,604

Median Income

+20% vs. national

Urban

Area Type

12.2/20

Foot Traffic

Walkable

Median Age: 30.8 — mixed-age market, broad menu appeal.

College-Educated: 18.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 84041.

Food Trucks

Low competition — room to establish

0.5 per 10K residents

Sit-Down Restaurants

7.2 per 10K residents

Fast Food / Counter

13.2 per 10K residents

What this means: Food trucks are 2.6% of the food scene here (3 trucks vs. 113 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,490

Median Gross Rent

$440 K

Median Home Value

Bank Branches

$1.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 113 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.