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Food Truck Market: ZIP 84037

Opportunity Score

88 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84037 sits in the above-average walkability at 12.6/20 on the EPA index. Median income runs 80% above the national figure — $134,375 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 84037 is an urban area with moderate foot traffic. with a population of 39,415 and household incomes well above the national median ($134,375). There are 22 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

39,415

Population

$134,375

Median Income

+80% vs. national

Urban

Area Type

12.6/20

Foot Traffic

Walkable

Median Age: 34.1 — mixed-age market, broad menu appeal.

College-Educated: 28.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 84037.

Sit-Down Restaurants

1.3 per 10K residents

Fast Food / Counter

4.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,579

Median Gross Rent

$640 K

Median Home Value

Bank Branches

$230 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.