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Food Truck Market: ZIP 85013

Opportunity Score

62 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 85013 has strong foot traffic at 15.0/20 on the EPA walkability index. Income slightly below the national average ($71,966). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 85013 is an urban area with moderate foot traffic. with a population of 22,490 and household incomes near the national median ($71,966). With 6 food trucks and 46 restaurants, this is an active food scene.

Area Profile

22,490

Population

$71,966

Median Income

-4% vs. national

Urban

Area Type

15.0/20

Foot Traffic

Very Car-Dependent

Median Age: 38.7 — mixed-age market, broad menu appeal.

College-Educated: 34.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 85013.

Food Trucks

Moderate — proven market

2.7 per 10K residents

Sit-Down Restaurants

10.7 per 10K residents

Fast Food / Counter

9.8 per 10K residents

What this means: Food trucks are 11.5% of the food scene here (6 trucks vs. 46 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,585

Median Gross Rent

$570 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.