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Food Truck Market: ZIP 85015

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 85015 has strong foot traffic at 13.4/20 on the EPA walkability index. Income slightly below the national average ($54,874). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 85015 is an urban area with moderate foot traffic. with a population of 41,490 and household incomes near the national median ($54,874). The area has 61 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

41,490

Population

$54,874

Median Income

-26% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 32.2 — mixed-age market, broad menu appeal.

College-Educated: 16.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 85015.

Food Trucks

Low competition — room to establish

1.2 per 10K residents

Sit-Down Restaurants

3.9 per 10K residents

Fast Food / Counter

10.8 per 10K residents

What this means: Food trucks are 7.6% of the food scene here (5 trucks vs. 61 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,287

Median Gross Rent

$350 K

Median Home Value

Bank Branches

$640 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $54,874.

Low Competition, Proven Demand

Only 5 food trucks registered here against 61 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.