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Food Truck Market: ZIP 85020

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 85020 has strong foot traffic at 14.3/20 on the EPA walkability index. Income near the national average ($83,735). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 85020 is an urban area with moderate foot traffic. with a population of 34,916 and household incomes above the national median ($83,735). There are 51 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

34,916

Population

$83,735

Median Income

+12% vs. national

Urban

Area Type

14.3/20

Foot Traffic

Very Car-Dependent

Median Age: 45.5 — older demographic, may prefer sit-down options.

College-Educated: 33.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 85020.

Sit-Down Restaurants

4.9 per 10K residents

Fast Food / Counter

9.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,530

Median Gross Rent

$450 K

Median Home Value

Bank Branches

$1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.