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Food Truck Market: ZIP 85023

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 85023 has decent foot traffic at 12.6/20 on the EPA walkability index. Income near the national average ($77,369). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 85023 is an urban area with moderate foot traffic. with a population of 35,034 and household incomes above the national median ($77,369). There are 40 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

35,034

Population

$77,369

Median Income

+4% vs. national

Urban

Area Type

12.6/20

Foot Traffic

Walkable

Median Age: 37.9 — mixed-age market, broad menu appeal.

College-Educated: 23.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 85023.

Sit-Down Restaurants

1.4 per 10K residents

Fast Food / Counter

10.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,577

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$99 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.