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Food Truck Market: ZIP 85224

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 85224 sits in the above-average walkability at 13.4/20 on the EPA index. Median income runs 27% above the national median — $94,516 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 85224 is an urban area with moderate foot traffic. with a population of 47,963 and household incomes above the national median ($94,516). The area has 113 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

47,963

Population

$94,516

Median Income

+27% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 37.4 — mixed-age market, broad menu appeal.

College-Educated: 29.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 85224.

Food Trucks

Low competition — room to establish

0.6 per 10K residents

Sit-Down Restaurants

9.0 per 10K residents

Fast Food / Counter

14.6 per 10K residents

What this means: Food trucks are 2.6% of the food scene here (3 trucks vs. 113 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,923

Median Gross Rent

$440 K

Median Home Value

Bank Branches

$1.3 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 113 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.