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Food Truck Market: ZIP 85304

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 85304 has strong foot traffic at 13.0/20 on the EPA walkability index. Income near the national average ($86,927). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 85304 is an urban area with moderate foot traffic. with a population of 29,861 and household incomes above the national median ($86,927). There are 16 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

29,861

Population

$86,927

Median Income

+17% vs. national

Urban

Area Type

13.0/20

Foot Traffic

Walkable

Median Age: 41.1 — older demographic, may prefer sit-down options.

College-Educated: 16.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 85304.

Sit-Down Restaurants

2.0 per 10K residents

Fast Food / Counter

3.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,514

Median Gross Rent

$380 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.