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Food Truck Market: ZIP 85345

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 85345 has decent foot traffic at 10.8/20 on the EPA walkability index. Income slightly below the national average ($67,380). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 85345 is an urban area with moderate foot traffic. with a population of 60,918 and household incomes near the national median ($67,380). With 6 food trucks and 64 restaurants, this is an active food scene.

Area Profile

60,918

Population

$67,380

Median Income

-10% vs. national

Urban

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 36.7 — mixed-age market, broad menu appeal.

College-Educated: 13.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 85345.

Food Trucks

Moderate — proven market

1.0 per 10K residents

Sit-Down Restaurants

4.9 per 10K residents

Fast Food / Counter

5.6 per 10K residents

What this means: Food trucks are 8.6% of the food scene here (6 trucks vs. 64 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,697

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$120 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.