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Food Truck Market: ZIP 87114

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 87114 has decent foot traffic at 10.7/20 on the EPA walkability index. Income near the national average ($84,277). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 87114 is an urban area with moderate foot traffic. with a population of 70,117 and household incomes above the national median ($84,277). There are 102 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

70,117

Population

$84,277

Median Income

+13% vs. national

Urban

Area Type

10.7/20

Foot Traffic

Walkable

Median Age: 37.9 — mixed-age market, broad menu appeal.

College-Educated: 27.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 87114.

Sit-Down Restaurants

5.3 per 10K residents

Fast Food / Counter

9.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,416

Median Gross Rent

$330 K

Median Home Value

Bank Branches

$590 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.